New Balance challenged me to design a shoe for a sport that is traditionally done barefoot. Due to the unique nature of the product, I based my research primarily on the lifestyle of the user.
In addition, I researched the origins of yoga and Pilates, as well as the fundamental movements involved in the exercises. When designing the shoe, I focused on three primary targets: flexibility, simplicity, and minimalism. My prototype was eventually selected for final design and production by New Balance.
This section of the website provides a detailed look at my method for product design from start to finish.
While performing research at the University of Colorado, I discovered that existing transducer technology left a lot of room for improvement. Observing multiple doctors use these tools helped me to identify these opportunities for design improvement:
- Cord placement during use in relation to sterile areas
- Physician tactile comfort during long medical procedures
- Transducer interference with the procedure
- Challenges with ambidextrous use of the transducer
- Need to reorient transducer/machine in response to patient position
- Difficulties accessing various anatomical structures with current transducer size and shape
The solution I created is an ergonomic phased-array probe ultrasound transducer with two angled 180° points of rotation. The ability to rotate the cord towards the machine or away from the patient ensures that both the doctor and the patient are at ease during the procedure. Physicians and medical staff can orient the tool so that longevity and accuracy during procedures increases. This design allows the user to readily access difficult anatomy with little discomfort to the subject. The slim shape with rounded edges is easy to hold, and rubber rings indicating the rotation points allow for a better grip.
Inspired by the design work of Eero Saarinen, this table set exemplifies my love for fine craftsmanship and natural beauty.
The tables are made from metal, wood, and Bondo. The metal bases are powder coated, and top surface of the white table is painted.
Although typically not a visible part of the table, the connection of the tabletops to the bases was important to me. I selected the size of the connector to be proportionate to the tabletops, and chose complementary colors that enhance the visual appeal of the entire table.
Many hours went into perfecting the surface of each of the tables by hand, resulting in refined and modern (but cozy) bedside pieces.
This image depicts a storyboard I entered in a contest to design “the phone of the future.” With the growing popularity of outdoor sports and activities in the 18-35 age group in the United States, there is an increased desire to disconnect from technology and reconnect with nature. I designed the LG™ cell phone seen here as an emergency phone to be taken on camping trips, hikes, and other outdoor adventures; it allows the user to separate themselves from e-mails, Internet access, social media and all other technological distractions while still retaining a lifeline to the modern world in the event of an emergency.
The storyboard seen here is an excellent example of one tool that I use to help a client understand a product. Note how the storyboard helps the reader understand the concept behind the design, fundamental aspects of the product, and how it will be utilized by the target customer.
Project completed while working at M Industrial Design.
Working at Fisher-Price was a unique and joyful experience. I worked with a team of designers, engineers, sound engineers, illustrators, developers, and marketers to create a concept for a new children’s toy. After much time spent in the brainstorming and development phase of the project, we decided to create a baseball toy that was reminiscent of the sport, yet unique to the sports-themed toy market.
My favorite part of the project was during development, when we had the opportunity to watch a group of five one-year-olds play with our foamcore models. We observed which models the babies gravitated towards and how they actually interacted with the toys (rather than our assumed interactions). We were then able to finish designing the toy with the end user in mind.
The toy incorporates a grow-with-me feature, which allows the parent to change aspects of the toy to relate directly to the child’s developmental stage. A younger baby can sit and play with the toy while the ball is attached to the tee. When the child is able to stand independently, parents can raise the tee which detaches the ball, allowing the child to hit the ball off the tee in a realistic fashion.
This toy was brought to market, and was available for purchase at Wal-Mart.
When clients think of packaging design, their first thought often involves graphics that they want displayed on the package. Graphics can add a lot of surface appeal and provide a valuable explanation of a product; however, the actual structure of the packaging and how people interact with it is equally as important.
Through a combination of research and experience, I have honed my skills in the field of packaging design. The examples seen here represent just a few of the numerous cost-effective, sustainable, ergonomic product packages that I have developed for various clients. I place a high value on presenting the product in a consumer-friendly, attention-grabbing manner that encourages the user to interact with the packaging.
LEELANAU TOWNSHIP LIBRARY
When designing the logo for the Leelanau Township Library, I was inspired the natural beauty that surrounds this lovely waterside community. The library, located in Northport, MI, is situated just a few blocks from the shore of Lake Michigan. The "water" in the logo is comprised of petoskey stone pattern, which is a coral fossil unique to the beaches in the area. Local folklore tells that the Petoskey stone fosters all types of creativity. The shoreline in the logo is representative of an open book silhouette, and the lighthouse beacon speaks to the small library's connection to the larger world. The night sky’s stars, like books, provide illumination and inspire a sense of wonder and adventure.
I had the honor of being selected to design a logo for the Leelanau Township Library. One unique challenge of this project was that the decision makers for the project were located in Michigan, whereas I lived in Oregon. I was able to meet with the LTL team in person for one day only, so I leveraged my time by running a focused workshop with the group.
To prepare, I e-mailed the group a collection of example logos to evaluate, broken up into various categories for discussion. This set the framework for the meeting. To launch our in-person meeting, I had the group prepare a 'wish statement' to begin the session. We then discussed the project at hand in depth and after reviewing all information, revised our wish statement to truly reflect what was to be desired in the perfect logo.
Next, we began to brainstorm as a group, using multiple innovation tools in the process. I helped to guide the discussions in order to come up with a few logo concepts. We then used a voting method to weigh our concepts against our wish statement, and decide on some solid design directions.
At that point, I returned to Oregon, where I refined the information collected at our workshop to create a set of final logo options, which were e-mailed to the Library. The decision makers selected their two favorites, which were then put to the public for a vote.
Growing up next to Cuyahoga Valley National Park, located south of Cleveland, Ohio, was a life-altering and rewarding experience. I have many fond memories of summers spent hiking and biking on the Towpath Trail, visiting Ice Box Cave, riding the train on the Cuyahoga Valley Scenic Railroad, and celebrating my birthday at the Inn at Brandywine Falls. I had the opportunity to participate in many volunteer events, which helped to shape my early teamwork skills and allowed me to share my love of the park with others. To say that my time spent at the park was a formative experience would be quite an understatement.
I was approached by the Conservancy for Cuyahoga Valley National Park to design a state-issued license plate that would be available for purchase to the public. The group wanted an image that would be immediately identifiable as a CVNP landmark. After much debate, we chose to feature the iconic Blue Hen Waterfall during autumn. Fall in the CVNP is stunning; the colors are vibrant and last for months, providing a beautiful contrast to the flowing waters of the Cuyahoga River. The image outline and font color reflect the nationally recognizable National Park brown palette. Trillium, the state flower of Ohio, grazes the sides of the waterfall, highlighting the importance of the Cuyahoga Valley as a state treasure.
The Conservancy for Cuyahoga Valley National Park approached me with an idea to create a sponsored vehicle license plate featuring a CVNP landmark. The public would be able to select this custom license plate at the Ohio Bureau of Motor Vehicles, and a portion of the profits would go to the Conservancy to fund various projects to benefit the Park. To begin the project, I researched local photographers’ work to see which spots in the park were the most recognizable and frequently visited by park patrons. I provided a list of these landmarks to the Conservancy team, and we discussed which options would be ideal for the project. In the end, the Conservancy decided that they wished to pursue the direction of Blue Hen Falls.
While I was working on revisions of the image, the Conservancy contacted their state representative to Congress and had a bill approved to create the plate.
When the plate design was finalized, the Conservancy presented its members and the public with two versions of the design, one featuring a summer color palette and one featuring an autumn palette. A week-long vote conducted on the Conservancy’s website determined the autumn plate design to be the winner. I then worked with the Bureau of Motor Vehicles to finalize the image to their specifications and provide the required style and vector files to be used in production.
Brighton, a luxury handbag company with a devoted fan base, had an exciting collaboration opportunity with Vera Neumann to use her print designs on a new line of handbags.
The Brighton team and Ms. Neumann designed many bags for this collection; however, prototypes could not be achieved in time to get the sales materials sent to merchants in time for the product launch. Brighton approached me to create visual renderings of what the finished bags would look like, including all appropriate stitching, textures, materials, and design details.
I worked closely with the Brighton designers to understand the designs and forms using existing patterns, swatches, and artwork from Ms. Neumann that they had altered to fit their desired product shapes.
This project culminated in catalogs of my renderings, which were sent out to sales representatives to take orders for the future collection. The catalog was a huge success, and the collection thrived.
Cherri Bomb was a teen all-girl rock band launched under the Hollywood Records label in 2008. The band since changed their name to Hey Violet in 2015, and continues to tour worldwide.
The band approached me to help design a logo that expressed their passion for music and their love for the rock and roll genre, while also being age appropriate for their target demographic. Additionally, they wanted a logo that would be conducive to many different printing techniques, including album covers, band merchandise, stickers, and digital promotion.
Displayed here are the final band logo, secondary logo, t-shirt design, and some sketches that went into helping the band select their perfect logo.
TRUE LOVELIS is a brand aimed at teens and pre-teens, with a goal to inspire their target demographic to participate in charitable events. The founders of this brand, the Lovelis family, are a family of musicians and performance artists. Their two daughters, who represent the brand, are in a successful teenage rock band that has toured the world.
I created the following set of logos for TRUE LOVELIS after viewing inspirational images collected by the girls (mood boards exhibited to the left), brainstorming with the family about their brand and how they anticipate using it, and exploring the demographic.
The logos will be used on promotional materials and clothing meant to encourage teens to participate in charities because it’s a cool thing to do. The two headed dove represents peace and goodwill, while also serving as a nod to the two sisters who are the inspiration for the brand. The Rorschach representation of the bird represents using different perspectives to evaluate all sides of a challenge.
The opportunity to help Brighton co-brand the packaging their new line of bags featuring Vera Neumann prints was exciting, because it was new territory for the iconic brand.
I focused my designs on educating the customer about the history behind Vera's prints, as well as the heritage of Brighton. Working closely with the copywriters at Brighton, we pared down the descriptions that accompanied each of my images to fit a playful yet structured format, while communicating the most important message - high style - to the consumer.
The packaging that I designed incorporates photos and carefully curated prints which form a family of stylish packaging for the line.
Alternate tag designs
Alternate tag designs for Live Love Travel line of the collaboration